Can you seo a pdf

Google indexes PDFs and most other page formats. Performing keyword research is essential before crafting content if you want to rank on Google. Make sure that your PDF file name includes your primary keyword that you want to target and show up for in the search results. The primary keyword that best represents the content of your PDF should be used in both fields.

This will help Google better understand what your PDF is about and better contextualize the content so it can rank more effectively. These tags are used when you have duplicate content across your website, such as a blog post that has been published on more than one page, or even two separate WordPress blogs with the same content.

If someone has trouble opening a. With commercial and industrial companies, there are often hundreds to thousands of products, white papers, product specifications, etc. These take substantial time to integrate into a website through your ecommerce platform.

What I have found is that many of these content items are just image PDFs. This is a great opportunity for crawlable, relevant and optimized web content! This is the process I use for changing image PDFs or infographics into usable web page content: To determine if a PDF is only an image or has crawlable text, open it in your PDF viewer and then try to highlight an area of text. If you are able to do that, then this is most likely crawlable by Google bots already.

There are ways to optimize those sorts of PDFs, but today we want to focus on the PDFs where you are not able to highlight any text. In this case, your document is an image saved as a PDF and is providing little if any search value to your website. Once you establish what you have to work with, then you can move onto how to convert the PDF into a crawlable file for Google. For example, if there is no title tag, Google will pull the actual file name.

Being not very descriptive, you can expect the click-through rate to suffer. If you are publishing PDFs, you need to check this. They are not counted the same way in terms of passing authority through them. Most businesses with standard Google Analytics or other analytics packages cannot or do not track PDF traffic. The standard Google Analytics code is a web page tag that loads when a web page loads. PDFs are not bad; they can get great links and be great resources.

Full of rich and relevant keywords, they can become very powerful. How do you use this? If you get PDFs ranking well, how do you use that to your advantage? Create a content strategy that surrounds the PDF with great access points to it.