What was advertising like in the 1960s

One of the most famous advertising campaigns to embody this simplicity and irony was that of Doyle Dane Bernbach. The humor and lightheartedness that we see from this decade were only part of the advertising equation. Proof that advertising in the s was very influential indeed.

Aa bold, spangly, optimistic new post-ration book Britain of comestibles, detergents, undergarments and domestic holidays. Contrast them with today's ads, which reflect a world whose consumers spend every spare hour poring over price comparison websites, prompted by the unsubtle suggestions of meerkats and fat opera singers. Yesterday bad, today good? I think not. Our mission has never been more vital than it is in this moment: to empower through understanding.

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Thanks for signing up! Check your inbox for a welcome email. Many modern companies are embracing this era of female empowerment. Today, compared to in the s, it pays to advertise like a girl. Ronald McDonald made his television debut in three separate commercials in and the Pillsbury Doughboy first came on the scene in These iconic characters are now nearly synonymous with their brands, showing the lasting impact of these advertising tactics.

One of the most effective ways brands are marketing today is by identifying people who already hold clout in a given industry and sharing their product s with these influencers with the goal of authentic promotion. So, while Ronald McDonald might have worked in the s, to succeed in , your brand needs to think about how to invest in an influencer marketing strategy. There are many ways to leverage influencers on both a small and large scale.